Discover the best-selling cars of 2024-25: see which models led the automotive market and why. Up-to-date information and detailed analysis.

The year 2024 was marked by many changes and challenges in the automotive sector, but also by some highlights and surprises. 

In this article, we will show you which were the best-selling car models in 2024, according to data from the National Federation of Motor Vehicle Distribution (Fenabrave). 

Additionally, we will analyze current market trends and how they may influence your future purchasing decisions.

The ranking of the best-selling cars in Brazil in 2024

1 – Fiat Strada

The best-selling car in Brazil in 2024 was the Fiat Strada , with 120,603 units registered. The compact pickup became the three-time sales champion, maintaining the leadership for the third consecutive year. 

Strada benefited from the renewal of its line in 2022, which brought new engines, gearboxes, versions and design, in addition to its versatility, being able to serve both urban and rural audiences .

2 – VW Polo

Second place went to the Volkswagen Polo , which beat the traditional Chevrolet Onix and Hyundai HB20. The Polo had 111,247 units sold in 2023, a growth of 63.5% compared to 2022. 

The Polo’s success is due to the launch of the Polo Track, an entry-level version that replaced the Gol as the brand’s cheapest car. 

The Polo Track offers good value for money, with a 1.0 three-cylinder engine, five-speed manual transmission, air conditioning, electric steering, electric windows and locks, radio with Bluetooth and USB, among other items.

3 – Chevrolet Onix

Third place was occupied by the Chevrolet Onix , which had 102,049 units registered in 2023. The compact hatchback had a recovery of 19.7% compared to 2022, when it was in fifth position. 

The Onix has remained one of the most popular cars in Brazil, thanks to its extensive dealership network, its good reputation in the market and its range of technology and connectivity. 

With a 1.0 turbo engine with up to 116 hp, the hatchback also has a six-speed manual or automatic transmission, multimedia center with 8-inch screen, on-board Wi-Fi, wireless cell phone charger, parking assistant, among other features.

4 – Hyundai HB20

Fourth place went to the Hyundai HB20 , which had 88,908 units sold in 2023. The compact hatchback saw a 7.6% drop compared to 2022, when it was the best-selling car in Brazil. The HB20 lost ground to its competitors, but it still remained one of the favorites of Brazilians, especially for its five-year warranty, its modern design and its reliable mechanics. 

The HB20 offers a 1.0 turbo engine with up to 120 hp, six-speed manual or automatic transmission, multimedia center with 8-inch screen, rear camera, parking sensor, stability and traction control, among other items.

5 – Onix Plus

Fifth place went to the Chevrolet Onix Plus , which had 74,898 units sold in 2023. The compact sedan had a stable performance compared to 2022, when it also came in fifth place. 

The Onix Plus has established itself as the best-selling sedan in Brazil, surpassing its direct rivals, such as the Volkswagen Virtus and the Hyundai HB20S. The Onix Plus has the same attributes as the Onix hatchback, but with a larger trunk, of 469 liters, and a longer wheelbase, of 2.60 meters, ensuring more space and comfort for passengers.

Other models that stood out among the best-selling cars of 2023

In addition to the five best-selling cars of 2023, other models also stood out in the Brazilian market.

Among SUVs, the Volkswagen T-Cross was the best-selling, with 72,448 registrations, followed by the Chevrolet Tracker and the Hyundai Creta.  

When we talk about medium-sized pickup trucks, the Toyota Hilux was the best-selling, with 46,921 registrations, followed by the Chevrolet S10 and the Ford Ranger. 

Now, among mid-size sedans, the Toyota Corolla was the best-selling, with 42,989 registrations, followed by the Honda Civic and the Volkswagen Jetta. 

As for electric cars, the BYD Dolphin was the best-selling, with 6,813 registrations, followed by the Renault Zoe and the JAC iEV20.

Market trends for 2024

The year 2024 promises to be full of new developments and challenges for the automotive sector. Among the trends expected to mark the market are:

• The resumption of sales growth, after overcoming the pandemic and the economic crisis, with the improvement in income, employment and consumer confidence.
• The continued preference for utility vehicles, such as pickup trucks and SUVs, which offer more space, comfort and versatility for customers.
• The expansion of supply and demand for electric and hybrid cars, which represent a more sustainable and economical alternative for transportation.
• The evolution of technology and connectivity, which bring more safety, comfort and entertainment to drivers and passengers.
• The diversification of ways of acquiring and using vehicles, which include sharing, subscription and rental.

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